{"id":708,"date":"2017-03-31T01:30:07","date_gmt":"2017-03-31T01:30:07","guid":{"rendered":"http:\/\/www.envirolutionary.com\/?p=708"},"modified":"2017-03-31T01:30:07","modified_gmt":"2017-03-31T01:30:07","slug":"just-because-youre-doing-it-doesnt-mean-anyone-cares","status":"publish","type":"post","link":"https:\/\/www.z11communications.com\/envirolutionary\/2017\/03\/31\/just-because-youre-doing-it-doesnt-mean-anyone-cares\/","title":{"rendered":"Just Because You&#039;re Doing It Doesn&#039;t Mean Anyone Cares"},"content":{"rendered":"<p>\t\t\t\t<![CDATA[We hear it all the time.\n\u201cIf only we could get some media attention our event\/program would be more successful.\u201d\nProblem is, this \u201chypodermic needle model\u201d or \u201cmagic bullet theory\u201d thinking doesn't work. If everyone watching or reading about your thing received, accepted and acted on your message, every event would be a sell out and every fund-raising goal would be reached. Every time.\nIf only.\nYour thing has a major flaw: just because you\u2019re doing it doesn\u2019t mean anyone cares.\n\u201cGasp,\u201d you say, clutching your theoretical pearls, \u201cbut this thing is important.\u201d\nOf course is it. So are 956 things happening the same weekend.\n\u201cBut last year we were on a morning show, a late afternoon show and the highlight spot on page two of the paper.\u201d\nThat was so last year.\nMedia relations has changed. A lot. Live interview opportunities are disappearing. Taped news stories are harder to get. The number of journalists is shrinking. \u201cNews hole\u201d is smaller. April the Giraffe gets a lot of air time.\nIt\u2019s a jungle out there.\nWe\u2019ll ask lots of questions about your thing: Is there a compelling story we can tell? What\u2019s new? What makes it different?\nThen we\u2019ll write a news release and pitch your thing to our media contacts and see what happens.]]>\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\t\t\t\t<![CDATA[]]>\t\t<\/p>\n","protected":false},"author":1,"featured_media":709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[26,32],"tags":[347,372,383,423,437,443,444,479,480,541],"class_list":["post-708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-public-relations","tag-hypodermic-needly-model","tag-interviews","tag-journalism","tag-magic-bullet-theory","tag-marketing","tag-media","tag-media-relations","tag-news-hole","tag-news-release","tag-public-relations"],"jetpack_featured_media_url":"https:\/\/www.z11communications.com\/envirolutionary\/wp-content\/uploads\/2017\/03\/x-ray-glasses.jpg","_links":{"self":[{"href":"https:\/\/www.z11communications.com\/envirolutionary\/wp-json\/wp\/v2\/posts\/708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.z11communications.com\/envirolutionary\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.z11communications.com\/envirolutionary\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.z11communications.com\/envirolutionary\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.z11communications.com\/envirolutionary\/wp-json\/wp\/v2\/comments?post=708"}],"version-history":[{"count":0,"href":"https:\/\/www.z11communications.com\/envirolutionary\/wp-json\/wp\/v2\/posts\/708\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.z11communications.com\/envirolutionary\/wp-json\/wp\/v2\/media\/709"}],"wp:attachment":[{"href":"https:\/\/www.z11communications.com\/envirolutionary\/wp-json\/wp\/v2\/media?parent=708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.z11communications.com\/envirolutionary\/wp-json\/wp\/v2\/categories?post=708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.z11communications.com\/envirolutionary\/wp-json\/wp\/v2\/tags?post=708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}